This week, I was prompted to consider Twitter in the context of creativity. Well-known advertising blogger, Dave Trott, posted to his blog recently proposing (half in jest, I think) that briefs from advertising clients be limited to Twitter's 140 characters.
This struck me as quite extreme: The ad industry already seems to have enormous creative licence (see earlier post) so the suggestion seems a little far-fetched. But of course that's the outside perspective - I'm quite willing to believe that the creatives on the inside feel much too tightly-bound by prescriptive briefs. So the provocation is well-made.
And talking of provocations, is the provocation itself a still-better exploitation of Twitter for the creative industries to consider? For people like me who read the Brain Pickings RSS feed regularly, constantly seeking new inspiration, a 140-character injection of alternative thinking every morning to complement the obligatory expresso might be just the thing!
So I had a look, to see if such a thing existed
... on your behalf
... dear reader
It doesn't seem to. What a wonderful opportunity for someone with an active intellect, in plugging that apparent gap!
Brain Pickings is published daily. And that goes some way to providing what we need.
Wikipedia has a "random" feature - although its random entries seem uselessly arcane nine times out of ten (just try it yourself - you'll see what I mean!)
But there's still a gap.
I really think we could all benefit from a random spark each day.
I'd follow this Twitter feed if it existed.
Would you?
If you see the value, then could you be the one to set it up?
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