Monday, December 12

Provocative tweeting

This week, I was prompted to consider Twitter in the context of creativity.   Well-known advertising blogger, Dave Trott, posted to his blog recently proposing (half in jest, I think) that briefs from advertising clients be limited to Twitter's 140 characters.

This struck me as quite extreme:   The ad industry already seems to have enormous creative licence (see earlier post) so the suggestion seems a little far-fetched.  But of course that's the outside perspective - I'm quite willing to believe that the creatives on the inside feel much too tightly-bound by prescriptive briefs.   So the provocation is well-made.

And talking of provocations, is the provocation itself a still-better exploitation of Twitter for the creative industries to consider?  For people like me who read the Brain Pickings RSS feed regularly, constantly seeking new inspiration, a 140-character injection of alternative thinking every morning to complement the obligatory expresso might be just the thing!

So I had a look, to see if such a thing existed
... on your behalf
... dear reader

It doesn't seem to.   What a wonderful opportunity for someone with an active intellect, in plugging that apparent gap!

Brain Pickings is published daily.  And that goes some way to providing what we need.

Wikipedia has a "random" feature - although its random entries seem uselessly arcane nine times out of ten (just try it yourself - you'll see what I mean!)

But there's still a gap.  

I really think we could all benefit from a random spark each day.  

I'd follow this Twitter feed if it existed. 

Would you? 

If you see the value, then could you be the one to set it up?

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