Meaningful messages in just six words?
Hemingway could do it; why can't we?
His most frequently cited example follows:
"For sale: Baby shoes. Never worn."
High-intensity meaning. Just six words.
What else could we thus condense?
Perhaps those creative provocations could shrink ...
- What if that was upside-down?
- Could the cart proceed the horse?
- Why sell that? We could buy!
- Would that widget suit some stripes?
- What would Francis of Assisi do?
- Could B2C or G2C become B2B?
Or try a creating thinking motto--
A laconic used to drive behaviour
Michael Michalko came up with one:
"All cats look grey at night"
Prompted thus, I'll submit my own:
"Helicopter pilots spot the best paths"
Is this exercise in consicion serious?
Yes! There's value in extreme brevity
Ask tweeters, ad men and authors
A crisp headline holds everyone's attention
And therein common understandings are established
Collaboration is kindled; the fire starts
And rages, unconstrained by excess meaning
(Inspired by Michael's excellent new book.)